Lela Jacobs

If your around auckland on the third of may please pop in for a drink and the launch of WELFE jewelry into the THE KEEP.

If your around auckland on the third of may please pop in for a drink and the launch of WELFE jewelry into the THE KEEP.

The Keep   ‘The Keep’ is Lela Jacobs’ first flagship space. Situated at 504 Karangahape Road, the location complements her status as an independent designer and is framed by other creative’s in this developing precinct.   The Keep is defined as “The strongest or central tower of a medieval castle”. It is the beginning of a grander idea called ‘The Creative Castle Concept’ where Jacobs’ envisions another space that will enable her to host guest artists and creative residents. This will facilitate collaborations and provide a support channel. The Keep is intended to be the central city base for this creative collective concept.   Jacobs’ vision for the space is to open the inner workings of her studio, as well as building on her already established collaborative work. With her cutting table in the store, the transparency of this idea allows customers to be involved with the whole scope of the process from design to patternmaking and garment construction, as well as the opportunity to take home the finished product.   Maintaining her close working relationships with artists, crafters, jewelers, sculptors and other fellow designers, the store will have a monthly revolving roster of exhibitors, providing a space for these artists to show their works as well as participate in any collaborative projects with Jacobs.   The opening exhibition will present work by underground artist Shin Hun Mu, a Sydney based Korean artist. Hun Mu specializes in ceramics, photography and freehand line drawing. A series of line drawings Hun Mu completed for Jacobs as a guest artist for her Echoes of Awe collection will be on display. Jacob’s upcoming winter collection Manifesto of Uncertainty also features a photographic print by Hun Moo.   Illuminated with warm suspended lights and scattered with kimono silk cushions, the space is intimate and inviting. Jacobs’ commitment to using natural materials is evident with the refurbishment of a slab of swamp kauri that has been restored as a bench seat with vintage claw feet. Lush green foliage also adds vibrant life whilst clothing racks are thoughtfully positioned higher for perusing designs.   Opening hours are limited to Thursday, Friday and Saturday. Private appointments can be made otherwise.

The Keep

 

‘The Keep’ is Lela Jacobs’ first flagship space. Situated at 504 Karangahape Road, the location complements her status as an independent designer and is framed by other creative’s in this developing precinct.

 

The Keep is defined as “The strongest or central tower of a medieval castle”. It is the beginning of a grander idea called ‘The Creative Castle Concept’ where Jacobs’ envisions another space that will enable her to host guest artists and creative residents. This will facilitate collaborations and provide a support channel. The Keep is intended to be the central city base for this creative collective concept.

 

Jacobs’ vision for the space is to open the inner workings of her studio, as well as building on her already established collaborative work. With her cutting table in the store, the transparency of this idea allows customers to be involved with the whole scope of the process from design to patternmaking and garment construction, as well as the opportunity to take home the finished product.

 

Maintaining her close working relationships with artists, crafters, jewelers, sculptors and other fellow designers, the store will have a monthly revolving roster of exhibitors, providing a space for these artists to show their works as well as participate in any collaborative projects with Jacobs.

 

The opening exhibition will present work by underground artist Shin Hun Mu, a Sydney based Korean artist. Hun Mu specializes in ceramics, photography and freehand line drawing. A series of line drawings Hun Mu completed for Jacobs as a guest artist for her Echoes of Awe collection will be on display. Jacob’s upcoming winter collection Manifesto of Uncertainty also features a photographic print by Hun Moo.

 

Illuminated with warm suspended lights and scattered with kimono silk cushions, the space is intimate and inviting. Jacobs’ commitment to using natural materials is evident with the refurbishment of a slab of swamp kauri that has been restored as a bench seat with vintage claw feet. Lush green foliage also adds vibrant life whilst clothing racks are thoughtfully positioned higher for perusing designs.

 

Opening hours are limited to Thursday, Friday and Saturday. Private appointments can be made otherwise.